Life Christmas

Sunday 19 November 2017

Shoppers 'to spend €1.5bn' on Christmas

Consumers will typically spend 12 hours each shopping, but a hardcore 7pc will spend 48 hours shopping till they drop.
Consumers will typically spend 12 hours each shopping, but a hardcore 7pc will spend 48 hours shopping till they drop.
Aideen Sheehan

Aideen Sheehan

Irish consumers will up their Christmas spending to €1.55bn this year, according to a new survey of 1,500 people.

E-commerce company Webloyalty said spending will be up 3.5pc on last year, with consumers spending an average of €578 each, and one in eight shoppers will splurge over €1,000.

Over half of people's festive budget, some €840m, will go on gifts, with two-thirds of people planning to spend up to €300.

Consumers will typically spend 12 hours each shopping, but a hardcore 7pc will spend 48 hours shopping till they drop.

Despite the general uplift, a quarter of consumers plan to cut back on last year's outlay, while over 40pc say they will not shop in the Christmas sales - one in five will wait until the new year to do so.

Christmas cards are still popular, with two-thirds of consumers planning to send up to 30 cards and only 3pc planning to send an electronic card.

Webloyalty managing director Guy Chiswick said Christmas spending hadn't fully recovered from the downturn, but the 3.5pc increase was good news for retailers.

Irish Independent

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