Friday 22 February 2019

Sales spike for Ryan Tubridy’s ‘awful’ Toy Show Christmas shirt: ‘Everyone’s been asking me where can they get that awful shirt’

Tubridy revealed that he has been inundated with requests from listeners who are hoping to pick up the shirt for their loved ones ahead of Christmas week.
Tubridy revealed that he has been inundated with requests from listeners who are hoping to pick up the shirt for their loved ones ahead of Christmas week.

Patricia Murphy

An Irish company has seen a huge spike in sales since one of their shirts was worn by Ryan Tubridy on Friday’s Late Late Toy Show.

The cheery host decided to break tradition this year and donned the festive piece from Dublin-based company ChristmasShirts.com before slipping into his Christmas jumper later in the show.

Tubridy revealed that he has been inundated with requests from listeners who are hoping to pick up the shirt for their loved ones ahead of Christmas week.

Speaking on his show on RTE Radio One, Tubridy said: “A lot of people were asking ‘Where did you get that awful shirt you were wearing on Friday night? Where can I get one as a punishment or a present for our friends and family?’

The shirt is from Irish company ChristmasShirts.com
The shirt is from Irish company ChristmasShirts.com

“It’s not cheap. It's 30 or 40 quid for that desperate, tacky shirt but if it’s for someone you love money is no object,” he said.

James McCarthy, owner of ChristmasShirts.com, revealed that the website has seen a huge spike in sales and traffic since Friday’s annual Toy Show with many ordering Ryan’s shirt – Polar Bear Debonair- throughout the weekend.

“During the show we say a massive spike in traffic to the website in people who were looking up Ryan’s Christmas shirt and sales have translated from that in all styles but particularly the one he wore on Friday,” he said.

The shirts retail for €41 and come in a variety of styles. The Dublin businessman said they are a great alternative to the traditional Christmas jumpers, which can be too warm to wear particularly during the mild weather Ireland is experiencing this December.

“We sent Ryan one a few years ago because the Toy Show stage is so hot, you’d be sweating in a Christmas jumper. I think he wanted to wear it but wasn’t allowed.

“This year we got an order in from the RTE Costumes department, so we sent over a small and a medium just in case. I think he wore the medium on the night. It’s great to get that publicity and that boost,” said James.

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