Prices slashed 50pc in hope of last-minute shopping rush
Retailers have slashed prices by as much as 50pc in the desperate hope of sparking a last-minute Christmas shopping frenzy.
It's predicted that shoppers will splash a "record-breaking" €2bn over the last few days of gift-buying, with 'Super Saturday' expected to be the biggest retail day this year.
The single biggest amount - estimated at €1.35bn - will be splashed out today as workers have been paid for the holidays and thousands of emigrants are returning home.
Despite a dismal December blighted by windy and wet weather and a slow November, retailers are hoping for a late spending boost.
The rise of Black Friday and Cyber Monday, discount events held before Christmas, has damaged the high street as shoppers are increasingly going online.
Concerns raised by bleak pre-Christmas trading have led to big stores introducing heavy reductions.
Thomas Burke, of Retail Ireland at Ibec, said this weekend had left "time to make up the ground we lost".