Irish mams splash an average of €254 per child each Christmas
The average mother spends more than €250 on each child at Christmas according to a new survey highlighting the shopping habits of Irish parents.
The new study found that 24pc of Irish parents spend between €201 and €300 on each child at Christmas time, while 16pc spend up to €600 on their individual sprogs.
A fifth of parents (21pc) spend less than €100 per child while the average Irish parent spends €254 on gifts for one child at Christmas.
Meanwhile the study conducted by Mummypages.ie found that 84pc of Irish parents still buy their presents in-store, a vast difference to the 72pc of UK parents who prefer to shop online.
To help keep the cost of Christmas down, Irish parents have been advised to take advantage of the deals surrounding November 27 also known as Black Friday.
Laura Haugh a spokesperson for MummyPages.ie said: “Christmas is a costly time of year with families spending an average of €254 per child.
Savvy parents can reduce this amount of money by taking advantage of Black Friday and Cyber Monday special offers which have already started in many retail outlets, in addition to buying some gifts second-hand.
The expert advised parents not to get too overwhelmed by the pressure to buy the most expensive presents for their children, but to manage their expectations and remember what is really important.
“Managing your child's gift expectations is the key to not putting yourself under immense financial pressure. Children remember experiences more than the toys they receive at Christmas, so plan some fun days out with the family over the festive period and spent time together enjoying one another,” she said.