All Marks and Spencer toys to be gender neutral by spring 2014
Marks and Spencer said the decision had been taken several months ago but was made public today
Retail giant Marks and Spencer is to make all its toys 'gender neutral' after receiving complaints from customers about a range of products called 'Boy's Stuff'
Marks and Spencer is to make all its toys gender neutral by spring 2014 after customers complained about a range of products called 'Boy's Stuff'.
The toys in the range include planes, cars, dinosaurs, racing cars, a marble run and a pop-up fire station.
While the shop's 'Little Miss Arty' collection – aimed at girls – comprises fairies, princesses and a handbag decoration kit.
Both ranges will now be rebranded.
Marks and Spencer said the decision had been taken several months ago but was made public today after Labour MP Stella Creasy tweeted a complaint from a mother who was considering buying the marble run for her daughter for Christmas.
The company then tweeted: "Hi Stella, we've listened to customer feedback and by spring next year all of our toys will be gender neutral. Thanks."
The descriptions of many of the toys in the 'Boy's Stuff' range made it clear they were targeted at boys only.
The description accompanying the fire station reads: "This pop up fire station is perfect for little fire men everywhere."
While a joke book sold by the retail giant says: "Boys know the best jokes and here are 500 crackers to keep you ahead of the girls.”
A spokesman for Marks and Spencer said: "We have listened carefully to feedback from our customers and by Spring next year all of our toys will be gender neutral.
"We offer a wide range of fun and educational toys, which are designed to appeal to children regardless of gender.
“'Boy’s Stuff' will be rebranded to use a simple graphic logo, whilst the 'Little Miss Arty' range will become Poppy and Blue – which will use character based branding."
Other products in the 'Boy's Stuff' range include a watch, which is described as "the perfect wrist accessory no boy should be without".