Tuesday 21 November 2017

Whiskey makers in high spirits as US sales take off

Production At Pernod-Ricard SA's Jameson Irish Whiskey Plant.
Production At Pernod-Ricard SA's Jameson Irish Whiskey Plant.
Louise Hogan

Louise Hogan

Sales of Irish whiskey have surged in the US. It is now the 'darling' of the high-end spirit sector, with purchases up 17.5pc last year.

Exports have witnessed a steady increase in recent years and it is now "a clear leader among all spirit categories", according to the analysis from Anna Power in Bord Bia's North American Office.

In 2010, the value of whiskey exports to the US was around €69m – but jumped by 77pc to €122m in the following two years. Last year, sales again grew by almost a fifth, increasing the value of exports to more than €140m.

Irish whiskey may account for just under 5pc of the total bottles of whiskey sold, yet it made up just over 13pc of the revenue.

"These positive trends, albeit of a small volume, bode well for the future success of Irish whiskey, for established brands, emerging brands, and new entrants," Ms Power said.

The Irish company behind Jameson Whiskey (pictured) confirmed it was a "key performing brand" for parent Pernod Ricard.

Irish Independent

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