NEW spending limits are to be introduced to stop phone customers racking up huge costs entering TV quizzes and reality-show votes.
The telephone watchdog ComReg is to clamp down on the premium-rate phone sector, which dominates complaints by customers.
It warned that some users "incurred unsustainable levels of debt" on their phones by repeatedly entering TV quiz shows.
It also warned that people under 18 were incurring high costs in voting for contestants in reality TV shows, suggesting weekly or monthly spending limits may be needed.
ComReg, which recently took over regulation of the sector, has proposed tough new measures to ensure people don't find themselves shelling out for pricey services.
Consumers will be asked to confirm twice that they want to subscribe to premium-rate phone services.