Valentine's Day is getting cheaper and less romantic
Lovebirds getting swindled buying overpriced roses on Valentine's Day appears to be a thing of the past.
This may be a result of our dwindling sense of romance, with just 44pc of Irish people surveyed expecting to receive flowers on Sunday.
In fact, almost half of loved-up couples plan to spend the night at home with their other half.
Despite 90pc of the country's restaurants being booked out tomorrow night, 47pc of couples said that they would rather stay in and watch a film with their partners.
An increase in competition is being credited with preventing restaurants from targeting consumers with increased Valentine's Day prices.
Less than half of us will receive flowers tomorrow despite budget supermarkets selling a dozen roses for as little as €12. Traditionally a bouquet could cost upwards of €50.
Only 10pc of restaurants surveyed nationally by the Irish Independent had hiked prices in their set menus ahead of the big weekend, with many offering reduced rates and complimentary wine or prosecco to entice courting pairs.
Restaurants Association of Ireland CEO Adrian Cummins insisted that price hikes during busy periods were a thing of the past.
"There is so much competition out there in the marketplace, and the consumers are savvy to that. They won't accept price gouging," said Mr Cummins.
"Places have been totally booked out well in advance and about 90pc of places are booked out for Valentine's Day now.
"The business is up and we know that the recovery is there, especially in Dublin.
"There are a lot of new restaurants there, but down the country you have to give good value for money because it is not as busy as the capital."
Research by dating website EliteSingles.com and Durex comparing Irish people to other nationalities found that us Irish aren't exactly known for our romantic nature. In fact, less than one quarter (24pc) of Irish people say they want to hear those three magic words 'I love you' on a daily basis.
This compares to 73pc of Americans who said they would like someone to say "I love you" to them every day.
Vintners Federation CEO Padraig Cribben said many of us would still flock to our local on Valentine's Day.
"Anecdotal evidence shows that pre-bookings around the country are strong," he said.
A survey by Elite Singles found that men are more likely than women to declare their love to a significant other after just one date.
Of the 12,654 members surveyed globally, 15pc of men said that they would tell a partner that they loved them on their first date, compared to just 2pc for women.