| 11.9°C Dublin

Close

Premium

U2 Inc: The band, the brand and how they made their €700m fortune

A series of concerts in the MSG Sphere will bring rich rewards for one of the most financially savvy acts in rock music history. John Meagher on how U2 accumulated their enormous wealth

Close

Bono always bridled at the idea that U2 would one day turn into a heritage act

Bono always bridled at the idea that U2 would one day turn into a heritage act

Formidable live act: U2 during their The Joshua Tree Tour 2019 in South Korea. Photo by Han Myung-Gu/WireImage

Formidable live act: U2 during their The Joshua Tree Tour 2019 in South Korea. Photo by Han Myung-Gu/WireImage

New drummer: Bram van den Berg will step in for Larry Mullen in U2. Photo by Paul Bergen/Redferns

New drummer: Bram van den Berg will step in for Larry Mullen in U2. Photo by Paul Bergen/Redferns

/

Bono always bridled at the idea that U2 would one day turn into a heritage act

They are set to be the most lucrative U2 shows ever, pulling in more revenue than their massive concerts at Croke Park and Slane Castle.

When the Dubliners — minus drummer Larry Mullen — officially open the world’s most technically advanced entertainment venue, the MSG Sphere in Las Vegas, this autumn, their formidable money-making acumen, as well as their artistic endeavours, will be scrutinised by a music industry in a constant state of flux.


Related topics


Most Watched





Privacy