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Wednesday 21 August 2019

Two chips off the same block? Apparently not

Colm Kelpie

TAYTO crisps are made in both the Republic of Ireland and Northern Ireland. Even though they bear the same name, they are different brands made by two unrelated companies. There are even two Tayto mascots, belonging to the separate companies.

The Republic of Ireland Mr Tayto sports a black hat, wears a tailored red jacket, blue tie and gold and black stripped trousers. The Tayto mascot from Northern Ireland sports a different look, with a red hat and suit.

In the Republic, Tayto crisps are owned and made by Largo Foods, based in Ashbourne, Co Meath. The company also owns the snack food products Hunky Dorys, Perri, and King.

The oldest Largo brand is Tayto, which was established by Joe 'Spud' Murphy in 1954. Production of the cheese-and-onion-flavoured crisps started in a factory in Moore Street, Dublin, where after being packed by hand in waxed greaseproof paper, the crisps were delivered to the retailer in an airtight tin to help maintain their freshness.

In 1999, Tayto was acquired by Irish company C&C group and in 2006 Largo Foods bought Tayto from C&C for more than €65m.

In Northern Ireland, Tayto has been based in Craigavon, Co Armagh, since 1956. Other brands owned by the Tayto group in Northern Ireland include Golden Wonder and Real.

Irish Independent

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