Wednesday 12 December 2018

TV3 name dropped in rebrand to Virgin Media Television

Louis Walsh, Lucy Kennedy and Jason Byrne at Bord Gáis Theatre, Dublin, yesterday for the rebrand of TV3, 3e and be3. Photo: Brian McEvoy
Louis Walsh, Lucy Kennedy and Jason Byrne at Bord Gáis Theatre, Dublin, yesterday for the rebrand of TV3, 3e and be3. Photo: Brian McEvoy
Sorcha O'Connor

Sorcha O'Connor

TV3 is no more. The group will rebrand and become Virgin Media Television on August 30.

The rebrand will see the introduction of some notable changes, including a new 8pm news bulletin and an exclusive, pay-to-view sports channel Virgin Media Sport.

The group outbid RTÉ for flagship events such as the Six Nations and the Uefa Champions League.

Yesterday, head of programming Bill Malone said it had yet to decide which tournaments and games would air on the pay-to-view sports channel and which would be available on the station's three channels.

As part of the rebrand, TV3, 3e, and be3 will be renamed Virgin Media One, Virgin Media Two and Virgin Media Three respectively.

There will be a push for Irish content with psychological thriller 'Blood' starring Bafta-nominated Adrian Dunbar due to hit our screens. Firm favourites 'Gogglebox' and 'Ireland's Got Talent' will also return.

"We've got eight to 10 hours of Irish content every day on Virgin Media One," Mr Malone said.

Documentary 'Inside James's' will be shot inside St James's Hospital, Dublin, while 'The Town' will follow several families in Portlaoise.

Irish Independent

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