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Thursday 18 January 2018

Trinity could change name to boost rating

Fall in rank: Trinity College Dublin
Fall in rank: Trinity College Dublin

Cormac Murphy

TRINITY College Dublin is considering changing its name to increase its global appeal.

Ireland's oldest university wants to revamp its brand, a move that could result in a new logo and name change.

However, the third-level institution is unlikely to drop "Trinity" from the title as this is considered a vital asset.

It comes after the latest international university ranking delivered bad news for TCD, which fell 19 places.

SLIDE

While it retained its place as the country's highest ranked university at 129th internationally, it had slid since the previous results, last month's Times Higher Education rankings showed.

Its decline "should be a cause for alarm", ranking editor Phil Baty said. "When the flagship falls it can affect the standing of the rest of the country."

In response, Trinity's Prof Vinny Cahill said the lower ranking was a "wake-up call" for Irish higher education, adding that it was critical investment in higher education be increased because of its contribution to job creation and innovation.

The university's Provost, Dr Patrick Prendergast, said Trinity is not a global brand, though it has a strong reputation and identity. "You can go around the world and talk about Oxford and Cambridge, Stanford and Berkeley and the Sorbonne. They are global brands: Trinity doesn't have a global brand as a university," he said.

He revealed Trinity has been carrying out a review of its brand for about six months.

"So expect something new from us," Dr Prendergast said.

Confusion

Responding to a question about whether the university could change logo or name, he said "all things are possible".

He pointed to confusion about the difference between a college and a university.

"Ireland knows Trinity College is a university but do people in Shanghai know that?"

comurphy@herald.ie

Herald

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