Conor McGregor's bid to cash in on his brand across the EU has suffered a blow.
The EU Intellectual Property Office (EUIPO) in Spain rejected Irish global MMA star McGregor's application to register the name 'Conor McGregor' as a trademark for the sale of clothing across the EU.
EUIPO turned down the application by McGregor Sports & Entertainment Ltd (MESL). It upheld an objection by a Dutch clothing firm, Schiphol-based McGregor IP BV, against the application.
The Dutch company sells clothing and accessories under the 'McGREGOR' brand.
In the ruling, EUIPO has rejected Conor McGregor's trademark application for the sale of clothing, footwear and headgear but can proceed for the remaining goods and services.
The office also has ordered the McGregor company to pay the fees and costs incurred by the Dutch company in the action.
The McGregor company now has the option of appealing the decision.
The decision is McGregor's second setback at the EU trademark office. In 2018, plans for a trademark for 'Notorious' whiskey came unstuck.