TRIM by name and, it seems, trim by design, writes Treacy Hogan.
The Co Meath town lived up to its name yesterday by becoming Ireland's cleanest town.
Trim pipped Swords and Killarney at the top of the Irish Business Against Litter ( IBAL) survey.
An Taisce judges said all sites surveyed in Trim had got the highest grade.
"The approach routes were particularly well-presented and this very high standard was sustained for all sites surveyed in Trim," the judging panel said.
Some €5m was borrowed by the town council in 2006 to upgrade the streetscape and pavements.
To mark its success, the town will receive a number of trees for planting locally.
Meanwhile, the Dublin City Business Improvement District organisation disputed the survey finding that the north inner city of the capital was a litter blackspot.
It said the majority of Dublin's main tourist areas were recorded as clean.