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Tourism chiefs target London commuters for Olympic escape

TOURISM chiefs are hoping to cash in on the Olympic frenzy by targeting Londoners looking to escape the "madness" of the games.

Around €500,000 is being spent on a marketing campaign in train and underground stations to highlight Ireland as the ideal 'hassle free' destination for UK citizens looking to escape the hordes during the Olympics.

It is expected around 18 million extra journeys will be taken on the London underground, from the opening ceremony on July 27 until the close of the games, on September 9.

In addition to targeting frustrated London commuters, Niall Gibbons, chief executive of Tourism Ireland, said the number of people travelling to London also provided an opportunity to showcase Ireland as a top holiday destination for people from a large number of countries.

Irish Independent