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Tone-deaf about Covid? Forgive me, you must be a celebrity

The pandemic has cut off the ability to push products and boast - but the real stars will survive, writes Sarah Caden

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Kim Kardashian

Kim Kardashian

Kim Kardashian

Last week, Chrissy Teigen joined TikTok, and within a matter of hours she had 34,000 followers. Her first posts were characteristically endearing. "Am I doing this right?" asked Teigen in her second clip. "Does anyone use this like a normal thing, just like talking?" she asked in her third.

It's a stretch to believe that Teigen was really that clueless about TikTok before she joined.


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