Sunday 21 January 2018

Tills jingle as Christmas starts early at retailer

Aideen Sheehan Consumer Correspondent

THE children might only be back at school, but already the hard sell on Christmas merchandise has begun in supermarkets.

Although there's still a whopping 106 shopping days left until Christmas, Tesco this week rolled out its selection boxes and tins of sweets.

The supermarket chain said it had been doing this for the last four or five years and there was demand for early purchases from shoppers.

"In these troubled times, many people are looking for opportunities to spread their Christmas purchasing over a longer period," a spokesman said.

However, the full Christmas sales drive would only begin after Halloween was out of the way and there would definitely be no carols played in-store for some time yet, he said.

SuperValu, however, said it felt it was still a bit early to start selling Christmas goods as parents were still only getting through the back-to-school period. "There's not a bit of tinsel in sight yet. We will be early, but not this early," a spokeswoman said.

The Consumers' Association of Ireland said it didn't buy the argument people wanted to start their Christmas shopping in September.

"Anyone with kids will know you don't want to be confusing them now by putting Christmas stock in front of them this early, they get hyped up enough about it anyway," its chief executive Dermott Jewell said.

Irish Independent

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