They're lovin' it . . . McDonald's serves up 250 jobs
THE recession is transforming Ireland into a fast-food nation as McDonald's yesterday announced major expansion plans that will create 250 new jobs here.
The fast-food giant will invest €12m in four new restaurants this year, increasing its Irish workforce to 3,850. Three of the outlets will be based in Dublin, with the fourth set to open outside the capital.
Cheaper fast-food and take-away businesses have profited from the economic downturn, largely at the expense of the upmarket restaurant sector.
"Even in a recession, brands that offer value do well," McDonald's Ireland managing director John Atherton said.
New research from consultants Indecon, carried out on behalf of McDonald's, showed that more than €6.5m worth of Irish beef was consumed at the company's restaurants in Ireland in 2008, with more than €80m consumed across its European operations.
McDonald's opened up its first Irish outlet in 1977 on Dublin's Grafton Street.