That's snowbiz as birthday boy Eddie hits 70 in the fast lane
Oh to have Eddie Jordan's energy, joie de vivre and attitude to life.
The gregarious racing pundit rang in his 70th last weekend with the kind of party that would put most 21st birthday bashes to shame.
In the billionaires' playground of Courchevel in the French Alps, the colourful Formula One mogul kicked off his eighth decade entertaining the crowd on a drum kit with a rock'n'roll band.
A giant ice sculpture chiselled into the shape of a woman's voluptuous bosom, Champagne on tap and a strip by a number of VIP party goers to reveal Eddie's face on their skin-tight Speedos - which Jordan is known to sport on holidays - were just some of the highlights of the weekend.
Surrounded by family and friends including Game of Thrones star Liam Cunningham, who looked in his element in the snowy paradise enjoying a fondue, Jordan was on stage, belting out hits including Tina Turner's Simply The Best and U2's With Or Without You.
Meanwhile Jordan's racing heir son, Zak penned a funny poem to mark the special occasion: "My dad's an eejit, Eddie's his name, despite being 70, he loves his fame/ He still acts like a child, when he thinks he's wild - but I do somehow love him all the same." He finished by saying: "Happy birthday to the self-proclaimed Jack and Danny magnet."
So what to get the millionaire who has everything? One party-goer trumped up a pair of luxury sheepskin slippers monogrammed with Jordan's initials.
With the madness now over, it isn't like the Jordan clan will have to wait another year to party. In the past few months alone, some of Jordan's offspring have enjoyed the delights of Bastide St. Mathieu, a luxury 18th century manor in the Cote d'Azur and Beau Constantia, a wine farm overlooking South Africa's False Bay.
Jordan's life in the fast lane is a long way from the days when his parents wanted their son to become a priest.
Starting out as a clerk at the Bank of Ireland and rising to become one of Formula One's greatest legends, Jordan has credited the "gift of the gab" and a touch of good old-fashioned Irishman's luck for his blessings: "People say I didn't kiss the Blarney, I stole it."
The late musician David Bowie once mused how ageing is the extraordinary process where "you become the person you always should have been".
Having risen from a working class background and staved off bankruptcy in the 1990s, as Jordan partied in the hotspot they call ''St Tropez in the snow',' no doubt he would say ''Amen'' to that.
God only knows how he is planning to celebrate his 80th.