Take a Bow: Jameson distillery comes of age
The Old Jameson Distillery will re-open next month with all-new images, stories and "immersive" experiences.
After an €11m upgrade that began last autumn, the former whiskey distillery will open again on March 6. It will be renamed the Jameson Distillery Bow Street.
The maturing process, grains and end product will be available to see, touch and taste.
Uncovered archived material has shown that community played a big part in its success, Irish Distillers' archivist Carol Quinn said.
"As I've been cataloguing the archival collection I've uncovered new stories, new facts and new imagery. All of which are going to tell the story of Bow Street in a way that hasn't been done before," she said. "There was a very family orientated atmosphere, people looked out for each other."
There will be three new guided experiences.
"Visitors will be invited to touch, taste, smell and interact with Jameson, in the original Bow St distillery buildings," a spokesperson said.
The distillery first opened in 1780. It reached its peak during the 1870s and 1880s when it employed more than 300 people and produced one million gallons of whiskey each year.