SuperValu customers have been warned that scammers are trying to gain access to their personal information.
A hoax message, claiming to be from the supermarket chain, is currently doing the rounds via social media and text message.
It reads: "Hey, SuperValu are giving away free coupons. I just received mine, get yours before the offer ends. Just follow the link you can thank me later."
The fraudulent link 'Supervalu-giveaway.win' at the bottom of the message leads to a page where customers are tricked into giving away their personal details.
SuperValu soon became aware of the scam and were quick to post a warning to its customers on its Facebook page.
"We have received reports from members of the public of communications, including WhatsApp messages, offering SuperValu vouchers by clicking on a link/asking to enter personal information/ answer questions or sharing the post.
"These are not issued, endorsed or promoted by SuperValu. Please do not share any personal info and do not interact," it said.
Hundreds of people responded to the warning, with many claiming to have received the scam.
This type of scam is commonly known as 'Smishing'.
Similar to phishing, smishing is the act of attempting to acquire personal information such as passwords and bank details by masquerading as a trustworthy entity.
Earlier this year, customers of Bank of Ireland were warned of a similar scam.
The hoax message claimed their account had been locked and they needed to submit personal data to a website. A link to the website is included in the text message.