Monday 19 August 2019

Supermarkets brace for last minute food shop dash on ‘Frenzied Friday’

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Claire Murphy

Claire Murphy

Supermarkets are bracing for a last minute food shop dash on ‘Frenzied Friday’ this week.

The major retailers expect that most consumers will leave their supermarket shop until the very last minute to ensure that products are fresh on the day. And the fact that Christmas falls on a Sunday this year, most will try to do their grocery shop on Friday.

“This is our busiest week of the year and we’re gearing up for ‘Frenzied Friday’ which is set to be exceptionally busy given the way Christmas falls this year,” a representative for Tesco told

“The festive food shop tends to be a large one and done in person in store and we expect Friday to be the busiest shopping day of the year.

“Over Christmas week we expect to sell 2.4m individual mince pies and over a million Brussels sprouts,” they added.

“From a fresh food perspective, this week alone we will deliver 1.1m cases of fresh and frozen products to our stores. This will be delivered to our customers on 1,800 deliveries with our drivers traveling 290,000 kilometres.”

A representative for Lidl also said that they anticipate that Friday would be one of the busiest days of the year.

“Our stores have been exceptionally busy already and we see this continuing right throughout the week,” the spokesperson added.

“We have extended hours on Thursday and Friday to accommodate shoppers. We will open at 7am on Thursday and Friday, which may help some time pressed customers before going into work and we will stay open until 10pm."

Kantar Worldpanel found that consumers were buying more and more food over the Christmas period. Last year, shoppers spent an additional €77m on groceries, compared to the same time in 2014 – particularly in sales of confectionery, crisps and other snacks.

Finbar McCarthy, group buying director with Aldi Ireland said that they will also open for extended hours to deal with the rush.

“Christmas is always an extremely busy time for everyone, our stores are very well prepared and everybody is looking forward to the great buzz this week brings,” he said.

“In order to deal with the heightened demand, all of our 128 stores will be open from 9am to 10pm all week and from 9am to 7pm on Christmas Eve.

“The Christmas staples of ham, mince pies and Christmas puddings have been selling extremely well in December and we expect this to continue throughout the week. We even expect to sell our 3 millionth mince pie on Friday.”

Ten of the larger Tesco stores will offer extended opening hours until 1am from Wednesday December 21 to Friday 23 including Dundrum, Clarehall Extra, Artane Castle, Finglas Clearwater Extra, Drogheda Extra, Maynooth Extra, Naas Extra, Navan, Ardkeen and Portlaoise.

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