A six-piece tuxedoed orchestra took centre stage amongst the fruit and veg sellers on Dublin's Moore Street yesterday.
To the backdrop of early morning market activity, shoppers and traders enjoyed Pachelbel's 'Canon in D'.
"I thought it was for the opening of my new stall," joked local trader Georgie whose fruit and veg stand had been burnt out the night before.
Members of the Royal Irish Academy of Music picked Moore Street to publicise next month's 'Love: Live Music'.
"It's a bit of craic. Normally we have Neil Diamond or Joe Dolan to cheer us up but this is good," said trader Stephen O'Brien.
Taking place on June 21, the 'Love: Live Music' festival is a day-long celebration of Irish music of all genres, featuring thousands of musicians in free concerts.
According to project manager Jody Ackland, the aim is to "make music more accessible for one day through outdoor performances".
Highlights will include the 'La Ceoil' indigenous showcase concert in Dublin's Meeting House Square; a live music installation by the RIAM in St Stephen's Green and the 'Clare Connections' concert in the heart of Ennis.
Last year there were 162 events around the country; this year the number planned has already surpassed 200.