Starbucks apologises to Irish followers over Twitter gaffe on British Diamond Jubilee
STARBUCKS has been forced to apologise after inviting its Irish Twitter followers to "Show us what makes you proud to be British" as part of a Diamond Jubilee promotion.
The Tweet, posted on June 5 from the account @StarbucksIE, said: "Happy hour is on! Show us what make you proud to be British for a chance to win. Don't forget to tag #MyFrappucino."
But the message was immediately seized upon by its 2,000 followers.
One tweet, by Fergus McNally, said: "The ie stands for Ireland, awaiting the apology before I visit your stores again!!"
Another said: "Clearly the doofus running starbucks Ireland account is British #eejit".
Twitter: Gari Deegan - @StarbucksIE clearly the doofus running starbucks Ireland account is British #eejit
Three hours after the message and the uproar, a contrite Starbucks apologised.
"We erroneously posted to our Irish Twitter page meaning to post to the UK only. Customers in Ireland: We're sorry."
It later issued an official statement saying: "First and foremost we apologise to our Irish customers for the mistake made on Twitter this afternoon.
"The tweet, which was only meant to be sent to our British Twitter followers as part of the diamond jubilee celebrations, was erroneously posted to our Irish Twitter page.
"We apologise to all our customers and followers on Twitter in Ireland and hope that they will forgive our mistake."
Starbucks has 17 stores across Ireland. Last year it made profits of €490,000, compared to losses of €3.3 million.