MORE than 1,700 people are alive today thanks to anti-smoking measures introduced in recent years, new research has revealed, writes Eilish O'Regan.
The findings showed that 1,716 fewer people died between 1998 and 2010 than would have been expected had measures such as the public smoking ban not been introduced.
And there could be as many as 27,768 fewer of these smoking associated deaths by 2040, Irish research in the 'British Medical Journal' reported.
One of the authors, Prof Luke Clancy, said there had been a relative decrease in male smoking prevalence from 33.4pc to 26.1pc and female from 31pc to 25pc over the review period .
Almost half of the decline was due to price increases, followed by the smoking ban, while the third highest factor was stricter advertising restrictions.