Sunday 25 February 2018

Smartphone sales here rocket by 27pc

Thomas Molloy

Thomas Molloy

VODAFONE said Irish people continue to clamour for smartphones, with the number of devices jumping 27pc in the second quarter of this year compared with the same quarter last year.

Two-thirds of customers now use their phones for internet browsing and other services.

However, while Ireland's largest mobile phone company, with 2.1 million mobile customers, may be selling more smartphones, it remains coy on profits and sales.

Vodafone Ireland also benefited as it switched on enhanced mobile data services in Carlow, Kilkenny, Waterford, Wexford and in South Tipperary.

The company's parent, which has hundreds of thousands of Irish shareholders, is struggling worldwide.

Vodafone's key global sales measure slumped 3.5pc in the second quarter of the year as consumers across the world continue to remain price sensitive.

Vodafone reported a worse- than-expected 5.1pc drop in service revenue in Germany, its biggest EU market, and a 4.5pc fall in Britain. The company did not provide figures for Ireland.

Spain was down 10.6pc and Italy down 17.6pc, as customers sought to save money by making fewer calls and retaining older handsets.

Irish Independent

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