Women have been reassured that wearing skinny jeans, coats with fluffy hoods, handbags, high heels and backless shoes will not cause back pain.
If they want to reduce their back pain or prevent future bouts they need to look beyond fashion items, Dr Mary O'Keeffe of the Health Research Institute, University of Limerick, said.
Dr O'Keefe was commenting on a poll by the British Chiropractic Association which reported that 73pc of 1,062 women surveyed said they suffered back pain when they wore items like skinny jeans.
Scientific studies are now showing that a wide range of factors contribute to back pain. The symptoms can be triggered by physical or psychological reasons.
It might be due to certain movements or psychological reasons, including depression.
Other triggers are tiredness, sleep problems, weight issues or being stressed.
"Engaging in exercise and being reassured and educated about back pain are the two best methods to prevent future back pain," she said.
"Almost everybody worldwide will experience back pain at some point."
Just because a woman wears skinny jeans and has back pain does not mean one is linked to the other, she said.
"It is like saying the common cold in women - which almost everybody gets at some point - is linked to skinny jeans and bags," added Dr O'Keefe.
The belief may be detrimental if they cause worry about the spine being fragile and discourage women from moving normally.
It fits with the misconception that load is bad for the back, she pointed out.