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Sunday 17 December 2017

Shop girl has designs on stylist job after Elle success

Bairbre Power

A 24-year-old sales assistant from Dublin has narrowly missed out on clinching a prestigious fashion prize with 'Elle' magazine.

Katie Smyth from Monastery Rise in Clondalkin, who works in Urban Outfitters in Temple Bar, came second in the 'Shop Girl to Stylist campaign'.

The search for talented shop girls and boys in the UK and Ireland culminated in a high-pressure final in London earlier this week.

Katie was set a styling challenge by 'Elle' editor Lorraine Candy and fellow judges, including designer Giles Deacon.


Dublin street sellers inspired Katie's choice of turban head gear for her model after she was presented with a rail of clothes and challenged to create a '70s look.

"I made the scarf out of a jumpsuit and the rest of the outfit was inspired by a sophisticated, Studio54 and feminine Monaco look," explained Katie, who used a coat and dress from River Island and shoes from Office.

Katie said her personal style comes from her interest in films, music, art and photography.

"Working in retail has given me a greater understanding of the fashion industry, which I am really grateful for.

"It has made me realise my potential as a stylist and my passion to succeed as one."

Her favourite style icons are Edith Bouvier Beale, Edie Sedgwick and Jarvis Cocker and she chose Mary Quant as her favourite British designer.

"I think her designs are groundbreaking. . . She started out with the aim of making fashion accessible to all, and I believe she succeeded," Katie said.

Irish Independent

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