'Shock' film takes aim at dangerous drivers
It's a short, sharp shock that hopes to trigger better road safety.
An award-winning short film features three young men pointing a loaded pistol every time they do something dangerous in their speeding car.
The provocative internet short, 'Loaded Weapon', has attracted almost 24,000 hits on the video sharing website YouTube.
UCC science student Richard Lahart wrote the script for the movie after winning a Road Safety Authority (RSA )/Setanta Insurance competition to highlight to young people on the internet the dangers of speeding.
The short film focuses on a group of young male friends as they go for a drive at night.
Every time they do something reckless such as almost hitting a cyclist, going too fast or unbuckling their seat belts, a gun is pointed.
The two-minute film ends with a crash accompanied by a gunshot.
Speaking at the movie's launch in Dublin yesterday, RSA chief executive Noel Brett said: "Young people are most at risk of dying on our roads."
A total of 52 people aged 16-24 have already died on Irish roads so far this year.
"We wanted to come up with a new way of getting into the minds of this vulnerable group of road-users, using a medium with which they are familiar and in a way that will get their attention."
Mr Brett added: "It reminds us all that a car is essentially a loaded weapon and driving should be treated with the respect it deserves."
The clip can be watched at www.youtube.com/watch?v=3M2A56vvTk4
Meanwhile, an Italian film director chose to premiere a new road safety movie in Ireland because of the "dedication and courage" of gardai.
Matteo Vicino (38) launched his feature-length film 'Young Europe' at Century Cinemas in Letterkenny, Co Donegal.
It tells the stories of young people from each country and their involvement in crashes.
"I was really impressed by the gardai and their dedication to road safety so that sealed it for me," said Mr Vicino.
It was the end of a long journey for retired Garda Supt John McFadden at the premiere yesterday.
"I have been involved from the start and this is an important film which will be used as an educational tool,"he said.