TELEVISION stations that allow rogue media firms to scam viewers on premium-rate phone-ins face fines of up to €250,000, writes Ed Carty.
Broadcasters will be forced to take out a special licence from the Communications Regulator to air high-cost quizzes. If a programme is found to be a money-making scam, the station will have to pay the penalty or be banned from showing the quiz. Communications Minister Eamon Ryan announced the crackdown after months of complaints from viewers who claimed they were being duped. The new rules will come into force next month. The Broadcasting Authority of Ireland upheld 10 complaints on Tuesday from TV3 viewers over Play TV. It said the station's presentation of the late-night quiz had been "misleading and dishonest". TV3 said it has followed all the BAI's recommendations.