RTE must cut ad time 'to get more funding'
RTE is going to have to cut its advertising time if it wants to get any extra public funding.
The Government is bringing in a new funding mechanism, where both advertising revenue and public funding is considered in working out how much money RTE and TG4 should get each year.
This could mean cutting the number of minutes per hour of advertising time allowed on RTE, which would boost commercial rivals such as TV3.
Consultants will also be sent in to RTE to see if further cost efficiencies can be achieved prior to any increase in funding.
Communications Minister Pat Rabbitte said that could include presenters' salaries.
He acknowledged that RTE had already made substantial savings – which total €104m since 2008, with staff numbers down by 500.
RTE currently gets around €180m from the licence fee.
Mr Rabbitte said that he would not give TG4 the significant funding increase it is seeking for the next five years because the money was not available to do so.