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Richard's Dollymount dip makes a splash as he swims back into the national psyche

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Action men: Richard Bruton has revealed himself to be Fine Gael’s latest answer to Daniel Craig, following in the footsteps of Eoghan Murphy. Photo: Frank McGrath

Action men: Richard Bruton has revealed himself to be Fine Gael’s latest answer to Daniel Craig, following in the footsteps of Eoghan Murphy. Photo: Frank McGrath

Action men: Richard Bruton has revealed himself to be Fine Gael’s latest answer to Daniel Craig, following in the footsteps of Eoghan Murphy. Photo: Frank McGrath

The sight of Richard Bruton in his swimming togs as an "internet sensation" gives a whole new meaning to the concept of 'new politics' and 'pressing the flesh'.

To be fair, the 67-year-old - who has been flexing his muscles as Fine Gael's answer to Daniel Craig - looks remarkably well toned, especially when we've always considered him the buttoned-up younger brother, the one who keeps his money in a purse and would regard two pints of Smithwick's a heavy night out.

But Little Richard has dived right into a new role, displaying a 'beach bod' to die for after emerging in togs and trendy blue goggles from "a dip in Dollymount" as part of a promo for the joys of his north Dublin coastal constituency.