Saturday 24 February 2018

Retail league table to be talk of the towns

IRELAND'S top performing towns and cities will be named this summer as part of a plan to boost our ailing retail sector.

Industry group Retail Excellence Ireland (REI) yesterday launched a blueprint to rejuvenate towns and cities across Ireland.

The largest retail industry group in Ireland wants each town and city to draw up an individual marketing strategy.

The REI Town and City Management Framework has been created to encourage town and city stakeholders to work tog-ether to design and implement those plans.

Among the guidelines are the establishment of "town teams" to effectively oversee the marketing of a "town brand".

REI chief executive David Fitzsimons said: "To counter a drop-off in trade, what we are trying to do is effectively apply the same principles that are applied to large shopping centres to our towns and cities.

"In this way, we can analyse things such as whether a town has the right kind of retail mix, what kind of parking provision it has and then draw up plans to brand the town as a whole and attract large retailers."

The group will interview 15,000 business people across the country's largest towns and cities in the coming months. It will then compile a league table of the 100 top-performing towns and cities in Ireland.

Irish Independent

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