Wednesday 21 August 2019

Resale value: Pop-up encourages consumers to save planet

Bag a bargain: Model Joanne Northey at Brown Thomas, for the launch of the Vestiaire Collective pop-up running until tomorrow
Bag a bargain: Model Joanne Northey at Brown Thomas, for the launch of the Vestiaire Collective pop-up running until tomorrow
Bairbre Power

Bairbre Power

Circular fashion was the buzzword on Grafton Street yesterday as a new pop-up store opened, attracting fans of sustainability and vintage and consumers conscious about consumption.

In the first Irish partnership of its kind, Brown Thomas has collaborated with Vestiairecollective.com, a global marketplace for authenticated pre-owned luxury fashion.

The website, founded in Paris 10 years ago, encourages consumers to join the circular economy as a sustainable alternative to fast fashion.

The three-day in-store pop-up aims to give unwanted fashion a second life by selling it on and helping to save natural resources.

"Over 225,000 tonnes of textiles goes into landfill in Ireland every year and by buying better quality and giving it many lives, this can be reduced," said Shelly Corkery, fashion director of the Brown Thomas Group.

Vestiaire Collective's team will offer valuations and resale advice this weekend, by appointment, for Brown Thomas customers.

Irish Independent

Editor's Choice

Also in Irish News