Regency Hotel rebrands less than two years after gangland shooting during boxing event
The Dublin hotel stormed by gunmen in a gangland attack has changed its name less than two years after the incident.
Gunmen impersonating gardai burst through the doors during a boxing weigh-in at The Regency on Dublin's Northside on February 5 last year.
Kinahan gangster David Byrne (34), from Crumlin, was shot dead in the bloodbath.
The attack was a major factor in sparking the Hutch/Kinahan feud, which has now claimed 12 lives, including those of two innocent men.
The Regency will be rebranded the Bonnington, a sister hotel to one of the same name in Dubai.
Its former website has been shut down, with a brand new website launched and bookings being taken.
A senior source told the Herald the rebranding had been considered even before the gangland raid.
However, the source said the process was sped up following the incident.
Due to the sheer demand for hotel rooms in Dublin, the Regency saw little adverse effects on its sales in the 20 months since the incident, the source claimed.
The hotel received an insurance payout of €150,000 last year for the initial impact on business in the weeks following the attack.
Earlier this year, it came out of examinership.
It is understood this was in relation to debts, for which the hotel was used as collateral, and not due to how it had been performing.
A spokesperson confirmed a relaunch was under way and said refurbishment was also in process.
The spokesperson added that this was a positive step for the business as it seeks to move away from the negative publicity of the gangland shooting.
New signs for the Bonnington are expected to be replace the Regency ones later this week.
The hotel has also opened McGettigan's bar as one of the first phases of the refurbishment and will have its official relaunch of the bar on Thursday.
No details of the cost of the refurbishment have been released.
Earlier this year, Kevin Murray, from Strabane, Co Tyrone, died while gardai were trying to extradite him to face charges over Byrne's murder.
Murray, who was known as Flat Cap after being pictured fleeing the Regency while carrying a gun and wearing a cap, died following a short battle with motor neurone disease.
Local Fine Gael TD Noel Rock said the hotel's change of name provides a good opportunity for both the business and its surrounding area to move on.
"It's unfortunate that the Regency name will forever be linked with such an awful event," said Mr Rock.
"I wish the business every success and hope that this gives both the business and the surrounds a welcome boost."