Monday 22 April 2019

No fowl play as Supervalu sends out unfortunate turkey text

Turkey
Turkey
The text sent out by Supervalu this morning
Independent.ie Newsdesk

Independent.ie Newsdesk

We’ve all fallen foul of predictive texting but Supervalu took it to embarrassing extremes this morning when it sent out a promotional text message to customers advertising ‘Frozen Bastard Turkeys.’

The unfortunate text message was sent out to customers this morning by the massive supermarket chain. However, Supervalu realised the error within an hour and it sent out a further text, apologising for the colourful language.

The text sent out by Supervalu this morning
The text sent out by Supervalu this morning

However, it was too late and the text message was already being shared on social media.

The supermarket claimed that the typo was a simple error but it didn’t stop the story growing wings, with Twitter responding with the expected puns.

“For plucks’ sake,” wrote one. "No fowl play," wrote another. 

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