No fowl play as Supervalu sends out unfortunate turkey text
We’ve all fallen foul of predictive texting but Supervalu took it to embarrassing extremes this morning when it sent out a promotional text message to customers advertising ‘Frozen Bastard Turkeys.’
The unfortunate text message was sent out to customers this morning by the massive supermarket chain. However, Supervalu realised the error within an hour and it sent out a further text, apologising for the colourful language.
However, it was too late and the text message was already being shared on social media.
The supermarket claimed that the typo was a simple error but it didn’t stop the story growing wings, with Twitter responding with the expected puns.
“For plucks’ sake,” wrote one. "No fowl play," wrote another.