IRELAND is one of the most expensive countries in the world to buy Irish whiskey.
The tax on a bottle of whiskey in Ireland is more than the total price you'd pay for it in New York, whiskey entrepreneur Marie Byrne told the Oireachtas agriculture committee.
"The €17.37 tax take on a bottle of Jameson in Ireland is more than the total price of that same bottle (€16.61) in New York," she said.
As well as reducing sales in Ireland it also meant tourists felt they were being ripped off here, said Ms Byrne.
The Drinks Industry Group of Ireland called for reductions on the excise duty here as they said this was limiting its growth potential.
Currently the alcohol industry purchased 50,000 apples a year, 200,000 tonnes of barley and 300 million litres of milk, supporting 12,000 farmers and 92,000 jobs, said Drinks Industry Group of Ireland (DIGI) chairman Peter O'Brien.
The average Irish drinker now paid €733 a year in tax which was twice as much as the €302 paid by a German drinker, even though consumption levels were almost identical, he said.
However, TDs criticised the industry calls for lower taxes given the finding this week that 1.3 million people in Ireland drink harmfully.