Thursday 26 April 2018

Shoppers flash most cash on capital's Henry Street

Sam Griffin

Shoppers on Dublin's Henry Street are outspending their southside rivals on Grafton Street, a survey has revealed.

Consumers are forking out €84 on average during a shopping spree on Henry Street, while those on Grafton Street - long considered the country's most upmarket shopping thoroughfare - are spending only €57. The average spend across the city is €70.

The new study, published by the National Transport Authority (NTA), also highlighted the importance of public transport in bringing shoppers into the city, with around 80pc of shoppers using modes of transport other than a car.

The survey of more than 1,600 people on the two streets, conducted in October, investigated spend, motivation and travel habits of visitors to the city centre.

And shoppers on Henry Street outspend those on Grafton Street - most notably in the €40-€100 category - while the NTA also found the highest spending occurs between 12pm and 3pm.

Two-fifths of shoppers in Henry Street spent €51 or more, while a quarter of those surveyed on Grafton Street spend less than €10.

Business group Dublin Town, which represents over 2,500 businesses in the city centre, welcomed the survey and said there were a number of reasons for the higher spend on the northside's main shopping street. "Henry Street is actually much longer than Grafton Street and there are more shops on the street, which explains the increased spend," CEO Richard Guiney said.

"There are also more shopping centres like the Ilac and Jervis centres and this is reflected in the high rates paid in outlets in these centres."

He said the report highlighted the important role public transport plays in bringing shoppers into the city and said it was "the mirror opposite" to other town shopping centres where "80pc of shoppers use car transport".

"This makes Dublin city centre very sustainable in the long run," he added.

The survey revealed those who used the bus to access the city centre spent around €175,000 - or two-fifths of all shopping done in a four-week period in Dublin.

Walkers accounted for €90,000 (20pc) and those who took a car spent over €85,000 (18pc). Luas users accounted for just over €70,000.

The report concludes that the statistics "demonstrate the importance of the bus as a mode of transport in delivering retail spend into the city centre with between 34pc and 39pc of spend accounted for by this mode".

The survey also revealed city centre visitor motivations, with almost half (47pc) saying shopping was the main purpose for the visit and 21pc answering social/recreation was the purpose of the visit.

However, 75pc of those surveyed on Henry Street said they were there for shopping, compared with only 49pc on Grafton Street.

Meanwhile, Irish Rail has warned shoppers of disruption to services at Heuston Station on some Saturdays until November as part of its €10m upgrade.

The line will remain open, as works will take place on one track at a time.

Irish Independent

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