Shoppers asked to add €1 for homeless
Today over 1,400 retailers nationwide will ask customers to add €1 to their bill in order to relieve the crisis of youth homelessness.
This is part of the One for Ireland campaign, organised by The Irish Youth Foundation to help all children in Ireland secure the right to a home.
Customers will be asked to add €1 to their total bill at Spar, XL, Londis, Mace, Eurospar, Applegreen, Fresh and Starbucks along with many independent stores while shopping today.
All funds raised will go to projects around the country specifically targeted at the social inclusion of children and young people.
It is the first campaign which incorporates Focus Ireland, The Simon Community, St Vincent de Paul, The Peter McVerry Trust and Barnardos together under one umbrella fundraising campaign.
The initiative, created by seven recent graduates of Trinity College, was set up to support the 1,800 homeless children living in Ireland today.
Funds will be dispersed among eight regions in Ireland to improve the lives of homeless children and young people living in those areas.
All proceeds will be processed electronically through retailers or individual donors on mobile online and will be processed free of charge by PayPal.
The campaign was launched earlier this week by golfer Shane Lowry and TV presenter Jenny Buckley.
Founder of One for Ireland Max Doyle (23) said: "Homelessness has a devastating impact on children's' ability to learn, develop and enjoy safe play.
"We wanted to do something to really make a difference to children and young people who are homeless in this country.
"As graduates we don't have a lot of money but we figured what we could give was our time and that's how One for Ireland was born."
In addition to donating in-store, people can also donate by texting 'One' to 50300, which will debit €2, with a minimum of €1.63 going to One for Ireland. The initiative will try to break the record for most text donations in a day and make it the biggest 24-hour fundraiser in Ireland.