Thursday 26 April 2018

'Sexist' TG4 advert was accidentally leaked

The TG4 ad has been criticised by some as sexist
The TG4 ad has been criticised by some as sexist
Emma Jane Hade

Emma Jane Hade

Irish language broadcaster TG4 has responded to critics who accused it of being sexist after it accidentally released a controversial advert, and said it was not its intention to offend.

The station, which has a long-standing relationship with ladies' GAA, accidentally released an ad created in 2008, which portrays a woman in a jersey protectively clutching her stomach.

It reads: "The most important nine months of a woman's life", and it appears that the woman is clutching a football.

Critics took to social media sites to accuse the broadcaster of being offensive and sexist, something which TG4 said was not its intention, as it had not planned for the image to be released.

"We considered this in 2008 but decided not to use it. We never intended to offend or stereotype - quite the opposite.

"We are very proud of our current advert and can't wait for our live coverage of the 2015 Championship season to start next Saturday, July 25," a spokesperson for TG4 said.

A spokesperson for the Ladies' Gaelic Football Association said the advert had been leaked, but added that the station was very supportive of the sport.

Irish Independent

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