Savvy shoppers urged to use their Eircode this Cyber Monday
Shoppers have been urged to used their Eircode when they're shopping for bargains on Cyber Monday.
Cyber Monday falls today, Monday, November 27, and it is the online equivalent of Black Friday, when savvy shoppers go online to make the most of discounts being offered on goods for a limited time only.
Many of us are now choosing to avoid the traditional high street and instead opt to splurge from the comfort of our own homes, with the Irish digital economy worth €12.3billion, or 6 per cent of our Gross Domestic Product.
Experts predict it could even beat Black Friday to become the country's biggest shopping day, as online retailers slash prices and continue deals for the culmination of the four-day pre-Christmas shopping event.
Cyber Monday has traditionally been a strictly 24-hour event, and online only - rather than in stores and online on Black Friday - but has evolved over recent years into a more extended period.
People are now being urged to use their Eircode to make the experience more simple.
Eircode was launched in 2015 and comprises of a seven character alpha-numeric code, consisting of a three character Router Key and a four character Unique Identifier.
Eircode's Managing Director Liam Duggan said that it helps ensure that you get your hands on your purchases.
He said: "A recent report found that 7 out of 10 of the online shoppers surveyed, knew their Eircode.
"The majority of them also saw Eircode as a way to make online shopping easier and deliveries more reliable.
"This Cyber Monday when people are availing of online discounts, Eircode will make life that little bit easier for companies shipping goods, and purchasers alike.
"Using your Eircode will help get deliveries right to your door, even if you don’t have a house number or name."