Something is brewing down on the farm and it's making everyone want a piece of the action.
Taking a tongue-in-cheek look at Irish farming life, Macra na Feirme has launched a new calendar to raise awareness of mental health.
And the shots are all about putting the glamour back into sheer hard work.
Created in partnership with St Patrick's Mental Health Service's 'Walk In My Shoes' campaign, the limited-edition calendar will be on sale at the Macra stand of the Ploughing Championships in Ratheniska, Co Laois, this week.
There's even a chance to meet the Macra models in the flesh - and to ask them if they really manage to look like that at 4am during calving season.