Tuesday 20 March 2018

Lidl apologises for airbrushing Christian crosses from food packaging after 'discrimination' claims

An Eridanous product featuring the dome of the Anastasis Church without its crosses.
An Eridanous product featuring the dome of the Anastasis Church without its crosses.
Independent.ie Newsdesk

Independent.ie Newsdesk

Supermarket chain Lidl has apologised for airbrushing Christian crosses from the packaging of its range of Greek food products.

The German retail giant came under criticism on social media after shoppers noticed that the crosses had been deliberately removed from the famous Anastasis Church in Santorini, Greece on its Eridanous food range packaging.

Customers took to Lidl's Facebook page to vent their anger.

Daisy Matthews wrote: "Why are you erasing the reality from a photo?

"If there were products from Hindu, Sikh, Jewish, or Muslim countires with their symbols depicted on there I wouldn't have a problem buying them.

"As a Christian I feel really hurt, discriminated against, upset and disappointed that you have done this, if it is the case I won't be shopping at your store anymore."

Steve West added: "Why have you taken the crosses off the top of Greek churches in your advertising?

"Is there somebody you will think takes offence? There is. Me, Greeks and many others. I definitely won't be using you again if you don't reverse this policy."

A spokesperson for Lidl Ireland told Independent.ie said the store did not intend to take any ideological standpoint.

"We are sincerely sorry for any offence caused by the artwork on our Eridanous product range and can confirm that we will be revising the packaging design as soon as possible.

"It has never been our intention and will never be to express any ideological or political standpoints with our products or product designs."

The spokesperson added: "We have been selling our highly popular Eridanous own-label range in Lidl stores across Europe for several years now and, in that time, the packaging has featured a number of different designs. It is clear that an error was made during the latest redesign of the artwork and we are addressing this as a priority."

The Eridanous range is only available at certain times throughout the year and includes Greek products such as  feta cheese, calamari fillets, olives and dips.

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