Guinness Storehouse eyes up the world
The Guinness Storehouse is set to take on the world's best-known tourist attractions after beating the Eiffel Tower in Paris, Rome's Colosseum and a host of other international favourites to be named Europe's leading tourist draw.
The Dublin attraction, which has welcomed more than 13 million visitors through its doors since opening in 2000, took the title of 'Europe's leading tourist attraction' at the prestigious World Travel Awards - hailed as the Oscars of the travel industry.
It beat off competition from some of the world's most historic and best-known sites including Buckingham Palace in London, the Acropolis in Athens and the Eiffel Tower.
The award, which was based on a public vote, will be seen as a major boost to the Irish tourism industry which is enjoying a bumper year.
Guinness Storehouse managing director Paul Carty said the award was a victory for the industry here.
The Guinness Storehouse will now compete in the World Travel Awards grand final, where it is in the running to be named as the planet's leading tourist attraction. Other attractions vying for the title will be announced in the coming weeks.