Wednesday 22 November 2017

Facebook to film Dublin 'Girl Crew' as one of it's worldwide success stories

Girl Crew members pictured at their Movember Party in 2014
Girl crew offshoot, the WOW crew, pose at the main door of the Web Summit 2014.
Social Media Editor Clare Cullen and Girl Crew founder Elva Carri at the Web Summit
Clare Cullen

Clare Cullen

A worldwide community of women is being honoured by Facebook as one of its biggest success stories.

'Girl Crew' is a worldwide community of women that began as a humble Dublin Facebook group.

Founder Elva Carri began the group to seek out other single women who wanted to meet new people "to go dancing with".

Carri tapped into a market of women whose social circles had reduced to due to babies, weddings and other factors and 'Girl Crew' was born - a worldwide network of women looking to expand their friendship circles.

Carri began the group on Facebook - and it went from 100 members in Dublin to over 22,000 members worldwide, with a 'Girl Crew' group in over forty cities, all organised through the social media site. "I can't even get my head around that number", Carri told Independent.ie.

"Facebook was hugely instrumental in Girl Crew... I'm not sure it would have worked elsewhere. People are already on Facebook, they use it really naturally. It's worked everywhere (around the world) because of that".

As part of the celebrations around Facebook's upcoming twelfth birthday on February fourth, 'Facebook stories' contacted individuals and groups around the world they wished to highlight as part of celebrating the network's twelve-years of connecting people.

Facebook will be filming the 'Girl Crew' this weekend across a variety of events - dancing, holding a tea party and trying their hand at trampolining at Jumpzone Dublin. "They had to get us dancing", Elva joked. "It was a requirement!"

Facebook are then flying Carri and her co-founders Aine Mulloy and Pamela Newenham over to California to attend a party with the other featured users and groups. "It's so exciting!"

Girl Crew Dublin organise a variety of activites. During the Web Summit 2014, Girl Crew organised an offshoot group called the 'WOW Crew', bringing members of the crew working in tech together as a women-in-tech power group.  The Crew has organised professional career seminars for women, makeup masterclasses and secret shopping parties around the country.

Carri was nominated for Image Businesswoman of the Year (Digital) in 2015 for her work founding Girl Crew.

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