Wednesday 13 December 2017

Ed Sheeran fans forced to spend big as hotel prices multiply by up to 400pc ahead of tour

Ed Sheeran (Yui Mok/PA)
Ed Sheeran (Yui Mok/PA)

Daniel O'Connor

Ed Sheeran fans will be forced to pay up to 400 per cent more for hotel rooms during the seven nights of his May 2018 tour

Some hotels are being accused of price gouging ahead of the concerts, with the price of a single room multiplying across the country during the nights on which Sheeran is expected to perform.

Hotels such as the Jury’s Inn Parnell Street and the Ashling Hotel in Dublin are already sold out almost a year in advance on the night when Sheeran performs his first of two shows at the Phoenix Park.

The impact can also be felt in Cork and Galway. Two of Cork’s most popular hotels, the Maldron and Jury’s Inn are also sold out on both nights, while the 3-star Connacht Hotel in Galway has received 483 bookings in 24 hours at the time of publication, according to hotel booking website Booking.com

The demand can be seen in the considerably higher prices of rooms still available; a night in Dublin’s 3-star Fleet Street Hotel now costs €265 on May 16, over €100 dearer when compared to booking the same room a week earlier.

Even bigger increases can be seen in Dublin hotel’s such as the Ripley Court and the Grand Canal Hotel, which have both seen typical single room prices double to over €250 when Sheeran rolls into town.

A similar situation is present in Cork; with some 3-star hotels charging as much as €400 for a single room during either night when Ed Sheeran plays at Pairc Uí Chaoimh.

The 3-star Metropole Hotel only charges €98 for one room on April 28, but is now charging €398 for the same date one week later.

Those looking for a bargain can avail of the €178 rate at the Cork International, or the €158 rate at the East Village Hotel – but even these represent 75pc increases when compared to prices for a room one week earlier.

Those looking to stay in Galway when Sheeran plays Pearse Stadium on two nights will be forced to shell over €260 for popular hotels such as the Clayton or the Ardilaun, compared to approximately €120 for those staying one week earlier.

Labour Party representative Peter Horgan was just one person to speak out against the rising prices of hotels in his native Cork.

“We have seen in Dublin the scalping of fans and travellers to big gigs and games by hotels in the city centre and further afield,” Horgan said in a statement.

“Hotels should not seek to profiteer and drive people away.”

A similar situation was seen in Cardiff, with all of the city’s major hotels selling out within an hour for when Sheeran visits Wales on June 22, 2018.

While fans might have to face expensive prices for a place to stay, they can take solace in the fact that extra measures are being taken to prevent ticket touts from profiting on reselling tickets.

A statement released yesterday confirmed that those attending of Ed Sheeran’s concerts next year will need valid identification, booking confirmation and a credit card in order to gain entry.

“Ed and his team have a strict stance against anyone using secondary ticketing websites for profit. On this tour, any tickets that are resold will not be valid – this means no profit to touts and no one getting ripped off,” the statement says.

"On all the stadium dates you will be required to bring your tickets, booking confirmation and credit card, plus a valid form of ID or you will not be granted entry to the show."

Ed will play Dublin, Cork, Galway, and Belfast, kicking off at Pairc Ui Cahoimh in Cork on May 4 2018, with a second date at the venue on May 5.

He will then play Boucher Road Playing Fields, in Belfast on May 9 before Galway's Pearse Stadium on Saturday May 12 and Sunday May 13.

His Dublin dates will see him play the Phoenix Park on Wednesday May 16 and Friday May 18.

Online Editors

Promoted Links

Today's news headlines, directly to your inbox every morning.

Promoted Links

Editor's Choice

Also in Irish News