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‘Construction workers are always welcome in our stores’ – Fresh defends policy of not allowing construction workwear in seating areas


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A supermarket group has defended its policy of not allowing construction workwear in its dining areas, saying the company’s primary objective is to “ensure the health and safety of every customer”.

Fresh the Good Food Market has nine stores across Dublin and received backlash online for a notice put up in its shops about construction workers.

It reads: “We want to provide a clean dining area for all of our customers. To help us keep it that way, no construction workwear and/or tools are permitted in the in-store seating area.”

Some construction workers who shared a picture of the notice online criticised the store for the policy.

“Looks like I’m not shopping in Fresh any more,” one wrote.

“Who built the store for you?” another said.

However, in a statement, Fresh said it never intended to create the impression that it was excluding construction workers.

“As with all our customers, construction workers are always welcome in our stores,” a company spokesperson said.

“The sign at the time referred to workwear and tools only in the seating area.

“Our experience in other stores when we opened, while major construction work was taking place, was the risk of serious trip hazards from tools, workwear and other equipment being left on the floor of the seating areas.

“If anyone took offence to our endeavours, we sincerely apologise.”

Fresh launched in Dublin around 10 years ago and markets itself as offering a wide range of gourmet, fresh, exotic and speciality produce “that you can’t buy in most ordinary supermarkets”.

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