New dragon is all fired up
There's a new female Dragon in the Den -- and she has made it clear she doesn't intend to take any prisoners.
'Dragons' Den' stars Niall O'Farrell, Sean Gallagher, Bobby Kerr and Gavin Duffy were joined by latest addition Norah Casey for the launch of the third series of the show yesterday.
Publisher Casey, who owns magazines 'Woman's Way' and 'Irish Tatler', sat among her four fellow male 'dragons' in plush surroundings.
The venue was the 'House of Lords' room in the Bank of Ireland in Dublin's College Green, and it was clear the new lady was making herself right at home.
"I'm the new girl on the block, but I'm cool and comfortable," she said yesterday. "Nobody's ever made allowances for me in business because I'm a woman, and no-one's ever discriminated against me for that either. They just look for the bottom line."
Casey's arrival comes after the announcement just weeks ago that businesswoman Sarah Newman, partner of Kilkenny hurling star DJ Carey, would be leaving the show after two series. The 40-year-old dot-com multi-millionaire cited a hectic work schedule for her decision to quit.
Newman's departure left producers frantically searching for a replacement before filming for the show begins later this year.
While the newbie said she hadn't met Newman yet, she hoped to sit down with her soon for a few tips on how to get the better of her fellow 'dragons'.
"Now is a great time for starting up small businesses, as start-up costs are usually lower in a recession," she said.
"I'm at the stage where I'm looking for investing in new opportunities, so this has come at a great time."
Budding entrepreneurs hoping to make it big with the help of the 'dragons' can apply online at www.rte.ie/dragonsden by filling out an entry form and emailing it to firstname.lastname@example.org, or posting it to Dragons' Den, Screentime Shinawil, 83-87 Ranelagh Village, Dublin 6.
Closing date for applications is November 26, with filming due to begin in the coming weeks before the show appears on screens at the end of February.