Boxing firm MTK Global has announced a partnership with a Middle East sports company whose special adviser is crime boss Daniel Kinahan.
Its association with KHK Sports - backed by the Bahrain Royal family - comes after several efforts by MTK to distance itself from Kinahan.
The Dublin native, who gardaí say is the leader of the Kinahan crime group, has been exiled in the Middle East since the outbreak of the gangland feud in 2016 that has claimed up to 18 lives to date.
He was previously described in a Criminal Assets Bureau (CAB) affidavit to the High Court as managing and controlling the day-to-day drug trafficking operations of the gang.
In recent years, MTK has been attempting to remove itself from Kinahan and only last week CEO Sandra Vaughan said Kinahan "hasn't got anything to do with MTK Global".
However, the boxing management company has now announced that it is partnering with KHK Sports, which last week announced Kinahan as its special adviser.
In a statement, MTK Global said the partnership would "bring the biggest fights to the Middle East" along with broadcasters ESPN, BT Sport and Sky Sports.
Kinahan is also quoted as saying the partnership is "a monumental move" for both organisations and that "the sky is the limit in what they can achieve".
KHK Sports was founded in 2015 by Sheikh Khalid bin Hamad Al Khalifa, the fifth son of Bahraini ruler King Hamad and the president of the Bahrain Olympic Committee.
Separately, a video that suggested a political conspiracy was behind the Regency Hotel attack has been removed from the internet on foot of a complaint from Independent News & Media (INM).
The 'documentary' portrays Kinahan as somebody who was worried about the welfare of boxing fans and their families at the now infamous weigh-in because he noticed a lack of gardaí.
It has been viewed tens of thousands of times since being promoted by 'Scarcity Studios', a Birmingham-based YouTube channel, earlier this week.
Gardaí believe the video is the latest attempt to improve Kinahan's image and cast doubt over his criminal past.