Mr Tayto suffers identity crisis in bid to satisfy UK crisp lovers
IT'S Tayto crisps . . . but there's something missing. Mr Tayto, whose brand of snack is beloved by Irish people of all ages, is broadening his horizons and taking to the UK market.
But there's just one problem.
There's already another Tayto mascot, who aside from having a potato head, looks different to our loveable crisp mascot.
He belongs to a Northern Ireland company based in Co Armagh.
Unlike our Mr Tayto, who cuts a dash in a black hat, red-tailored jacket, blue tie and gold and black striped trousers, the Co Armagh version prefers a red hat and red suit, and has a very exuberant smile on his face.
It is believed that due to trademark laws, the Republic of Ireland Mr Tayto isn't able to use his famous brand name while on the shop shelves of our nearest neighbour.
Hence, the new packet for the British snack-lover has been registered as pictured, without the Tayto name.
Largo Foods, which is the parent company of Tayto Crisps based in Asbourne, Co Meath, has registered the image with the UK's Intellectual Property Office.
It shows Mr Tayto on packets of cheese and onion and salt and vinegar giving British crisp lovers his hearty wave, over the slogan "The Original Irish Crisp", with the Tayto name nowhere to be seen.
Both images were filed with the office on July 9.
The Irish Independent could not reach a Largo Foods spokesperson yesterday.
However, the Intellectual Property Office has six other snack foods listed linked with the Meath company, including Hunky Dory's Pita Bakes, Popcorners, King Gold, King Pub and King Pan Fried.
The prospect of having Tayto crisps from the Republic on the shelves of British stores is a mouth-watering prospect for some.
A Facebook page was set up last year with the banner -- Bring Tayto Irish Crisps to England. As of last night, it had 31 'likes'.